Chelsea Football Club have today announced DAMAC as their front of shirt sponsor for the rest of the season.

Despite speculation, DAMAC will NOT be representing Chelsea at the Club World Cup.

DAMAC will also become the official property development partner of Chelsea FC.

Chelsea FC said: “DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first-of-its-kind football-themed branded residences”

“The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future”