The much anticipated Chelsea £25million-a-year sponsorship deal with Turkish Airline may not go through after all if report in some quarters is to be believed.
Chelsea are believed to have been in talks with Turkish Airline for a sponsorship deal which will see the Jet carrier’s logo and name emblazoned on our jersey from next season. The deal is said to be worth about £25million/year but it looks the airline carrier who are the fourth largest airline carrier in Europe are stalling over the deal due to the sky-high price involved. If the deal is true, it will further reduce the pressure on match going fans who FFP laws can only make situation worst for. You only need to check ticket prices here to understand what I am talking about. The fans are gradually getting priced out of the matches. Here Another football ticket website you can check.
The two parties were almost at the verge of agreeing a deal which would have taken Chelsea £12million above what current sponsor Samsung is offering. The deal would have almost left the Blues second behind Manchester United in shirt sponsorship deal in the BPL. United are currently on a £50million-a-year deal with US automobile makers Chevrolet.
Turkish Airline is however still at the negotiation table but is cautious about paying the quoted fee. Other companies are at the negotiation table as well but it seems Chelsea are holding out for a deal that will take them an appreciable distance to what Manchester United is earning from shirt sponsorship.
Frankly, I wouldn’t know why Turkish Airline will baulk at a £25million per season deal. While £25million is a lot of money, they should have been aware that having their logo all over the shirt of a club of Chelsea status will cost a lot of money.
Football sponsorship across the world is steadily on the increase and the Chelsea brand is becoming more of a global brand now than it was at anytime in the club’s history. If they are any serious about a sponsorship deal, they should have known it does cost real good money not peanuts.
If a deal is agreed on the 25million per season fee, which will make Chelsea second behind Manchester United on shirt sponsorship deals in the English Premier League, somewhere above London rival Arsenal a Liverpool.
Turkish Airline also have major individual deal with Chelsea star Didier Drogba and other sports personalities like Barcelona’s Lionel Messi and NBA star Kobe Briant.
The £13.8million sponsorship deal with Samsung is set to end this current season and the club will be keen to get a new sponsor that will offer more than what Samsung is offering already.
